PLAID | FolkArt Paint

consulted to Plaid on a variety of projects from designing color for their paint line, to creating social media collateral.

designing a concise paint assortment involved culling down the quantity of colors, then analyzing and recommending a three year plan. The project involved advising what colors to; carryover, cycle out, and introduce. trend insights that informed my recommendations were also presented through projects, as well as marketing collateral for Point of Purchase in Michael’s stores.

Social Media collateral focused on FolkArt x Design Seeds palettes. With the shift in engagement to video content, I created “ASMR-esque” inspiration content, and the Plaid Team did an incredible job interpreting the palettes into crafts (integrating the collaboration across social media, as well as on their website).