INDEX
The INDEX was a Brand-direct Color & Culture service focusing on key segments including; Lifestyle, Luxury, & Emerging.
Below is a sample from EMERGING vol. ii “SANDSWEPT” & vol. iii “DECENTRE”
SANDSWEPT
“TO LEAVE THE KNOWN AND TAKE THE FIRST STEPS.
SO LET US NOT RETURN TO WHAT WAS NORMAL,
BUT REACH TOWARD WHAT IS NEXT.” - Amanda Gorman “New Day’s Lyric”
Whether it was the audacious ambitions of Ancient Egypt, or the lunar regolith that man dared to walk upon, human invention and artisanship is central to EMERGING volume ii. In a world where AI is forcefully being implemented, most commonly with mediocre and unimagined results, SANDSWEPT celebrates the human aspects of invention. The messy, gritty, and sublime.
From the ancient sands of Egypt, to American prairies, to the surface of the moon … SANDSWEPT carries through the millennia of human ingenuity and a dare to dream. Particles of sands sweep through our human adventures, inspired by unmistakably human craft and untethered from the expected.
“SPECIAL EDITION AND YOUR AI COULDN’T COPY”
- like JENNIE
DECENTRE
“DECENTERING” HAS BEEN UTILIZED IN STYLE EDITORIAL AND CULTURAL ANALYSIS AS A TERM WHICH IS SYNONYMOUS WITH “GHOSTING THE MALE GAZE.”
However, Decentering is not about avoidance, but about being authentically seen. It is about style and aesthetic built for self expression and identity, unrestricted by gender normative biases that have restrained the fashion industry for decades. Born on the streets and through CULTURE, decentering is defining modern silhouettes. DECENTRE celebrates who we are “born as,” and cedes the power of the narrative to the individual.
Decentering is not about hiding or camouflage … it is about power, strength, and control.
Control of one’s own voice, identity, presentation, gender, and style. The Artist CHINCHILLA’s flawlessly soaring vocals are the soundtrack for a palette that is expressive and unexpected. A juxtaposition of genders, as well as modernity with antiquity. The palette has been thoughtfully created for highlighting volume, sculptural surfaces, and an intriguing diversity of surface effects (from translucence to matte).